2009/10/22

1 chocolate for 1 smile



I love chocolate. Maybe, many people too. I often buy "DARS, twelve piece of chocolate in a case." Recently I found words on left of the case. The words are "1 chocolate for 1 smile." Did you notice it? I didn't understand it then, so I checked the homepage of Morinaga Confectionery Company. Now, The Company has a plan to help the poor. Today, I'll tell about the plan.

The plan is easy, but it has big power. If we buy 1 chocolate (1piece of merchandise), 1 yen is used for the poor in the world. This plan is from 10/10 to 11/10, and already 4,217,487yen is contributed for it now. This time, we will support the poor in Ghana. More than 60% of people in Ghana can't read and write words. There is not enough school, equipment for study and school system, and many children can't go school because of lack of understanding in importance of study and the spread of parasite. Ghana is major source of chocolate, but they can't eat chocolate. Several years ago, I watched a TV program about the poor, and I knew that children who work in a farm of cacao don't know cacao become chocolate. It's unbelievable. Now, the plan,"1 chocolate for 1 smile" can change the surrounding in Ghana. First, people will have a new school which has six class room and library, and newly about 300 children will be able to have their school. Second, about 8,000 students will get textbooks, pens, erasers and pencils. Third, steering committee of school can study about management. Finally, a lot of books will be supplied to library in the school. It's difficult to give them big help by myself, but if we can help them by just buying Chocolate, it's easy for us. 1 chocolate can't help them, but a lot of chocolate can do it. Let's buy chocolate!

If you want to know it more, check the website.

http://1choco-1smile.jp/

7 件のコメント:

  1. I think chocolate save the world!

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  2. I like DARS,too.
    Especially, I like white chocolates.

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  3. I like DARS too.
    Especially bitter taste.

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  4. I love chocolate too!!
    Kinkikids has appeared CM of DARS before.
    I like DARS, but I didn't know about it.
    I also learned that many childrem in Ghana don't know Ghana will become chocolate.
    They were saying they want to go to school.

    I'll buy it to help them.

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  5. Very interesting post, Akiyo. I`m also concerned about poor farmers like those who grom cacao in Africa. Like you said, many of the children have to work on the farms to make the chocolate that we buy, but they don`t get to go to school.

    Do you know about "fairtrade?" Fairtrade means that the farmers and factory workers in poor countries are paid a fair price for the things they make (most companies pay them almost nothing, including Morinaga). There are a lot of companies that sell fairtrade chocolate these days, and buying fairtrade things is very easy and common in America. Search for "fairtrade" in Google for more information.

    Keep eating that chocolate!

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  6. 1L for 10L!!by Volvic.

    good era.

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  7. I didn't know until now about the management!! It's great idea.

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